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The wordmark, colors, and rules behind everything we make.
The wordmark is always lowercase. Minimum height 24px. Don't recolor the letterforms, stretch it, or add effects.
Everything is ink on warm gray. Color appears in exactly one place: the dot.
The dot over the i is the one variable in the identity. By default it's studio pink. Each product line carries its own dot color in its own context.
More join as products ship.